Then, leverage them to promote your products and services. Brainstorming is widely used in organizations of all sizes to generate many good new ideas. How to Brainstorm Online: The Starter Kit, 3 Brainstorming Examples to Inspire Creativity, Read: Kickstart ideation with 5 types of brainstorming questions. It will also imbue participants Try brainstorming #content ideas round-robin style (everyone submits idea) to prevent one or two people from dominating the conversation, says @DarrenDeMatas via @CMIContent. In improv, the term yes and is king, and shutting down or editing another participants ideas leads to certain death. Copyright 2023 Pepperland Marketing, LLC. Both results are OK. Anyone can hype up their own brand. You can find mind-mapping software online, but old-fashioned pen and paper will work well, too. The moderator would start by throwing out a simple prompt. discussed, refined and prioritised. Ask group members to imagine themselves in the role of someone who relates to your goal. 2) Set expectations. . They took their platform and used it to spread awareness of the terrifyingly high suicide rate among LGBTQ+ youth. If I asked you to explain what a hat was and why it was valuable, youd probably easily be able to do it. Brainwriting. Give them 3 minutes to write down as many marketing ideas as they can (1 idea per post-it note) After the 3 minutes is up, have them rank their ideas in order. opportunity to feedback on ideas some people may have been too self-conscious By asking themselves What would so-and-so want? or What would he think about this? they can quickly do a mental check to make sure that whatever they are doing is on the right track. Then, you should identify the pains that may drive the person to become a customer or otherwise seek out your product or service: What are they afraid of? Weve all been there, but it doesnt have to be like that! generating concrete solutions more efficiently. Tilt the odds of success in your favor by planning a complete campaign ahead of time. Talk about pressure! Preparing your brainstorming session in advance will help you to make sure it is a success. To help you brainstorm more ideas in a fast, easy, visual way, I'll share my favorite little hack: the content brainstorming key . With this detailed but easy-to-use Excel spreadsheet, your content creation efforts can be simplified tremendously. All you need to get going? A topic you want to write about. You can invite people to collaborate on mind maps by adding comments on topics and voting on ideas. When it comes to a campaign, dont overlook the value of a satisfied customer. (Flow charts can help). member of the team should act as a session facilitator; this could be you or Think of related issues. If you can't change the room itself, try changing something about the room to stimulate the brain, such as rearranging the chairs or putting pictures on the walls. Create powerful social messages thatconvert. It can provide tons of unique findings and statistics you can use to build a campaign around. Free and premium plans, Customer service software. Its time to put this all together into a cohesive campaign proposal. Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. From there, the team can collate the ideas. Consider building a campaign intended to increase your email subscribers. This is why brainstorming is often connected with improvits all about yes, and not no, but.. Eventually, everyone will be back in the room and have shared their ideas. More importantly, it really gets you to think about complex solutions. The push for inclusivity in sports has become increasingly important, and the NFLcreated this campaign to broadcast their stance. element of note-taking, assigning someone to record everything will make sure This is a great way to democratically cull any ideas which The viral commercial ended with a message of support for The Trevor Project. These different avenues can help turn it from a disaster into a success. One way to turn a few ideas into many is by breaking them down or building them up. Set a deadline, then schedule a meeting where everyone comes together in real-time to discuss the ideas. It also prevents discussion before all the ideas are in. While there are many ways to use visual prompts in brainstorming, creating a mood board is one of the most common -- especially in coming up with new branding and design concepts. Then a handful of smaller pieces of this larger theme are defined, such as PR, Media, Emerging martech, etc. You now know the creative processes and techniques used to generate world-class ideas. "The result was a deeper dive into our exploration and more laughter and fun, which increased our aptitude for creativity.". Start with a problematic outcome. Your content marketing strategy is wilting. Wont that kill the creativity? Not so. A good way to allay concerns of sharing ideas in a group is This is a good opportunity to define the boundaries and You might be asking yourself, wait a second, why are there rules for a brainstorm? Email drives an incredible return on investment. Do this for each of the 6 categories. someone youre working closely with as part of the project. They must each stand with their backs to each other. limitations, and ask that each person prepares 3-5 ideas to lay the foundations The Spotify Wrapped campaign is so popular that it even has a Wikipediapage. Identifying the correct set of muscles youll need is critical. has earned a bad reputation. This tactic can also help you grow your customer base and help you stand out against your competition. Your content creators arent feeling creative. Web4 Ideas brainstorm Give the team a few minutes to come up with ideas for the new marketing campaign. You may find some of your best ideas coming from these exercises. This was successful because it tied into an important social issue and created a stir within the athletic community. A judgement-free environment where criticism is withheld is important to prevent alienation and inspire creative thinking. Some may be best oriented toward one particular platform, while others could involve cross-platform promotion. If you're starting with a really general theme, try breaking it down into parts and details and seeing if other ideas branch from it. One of the biggest roadblocks to free thinking is the anxiety that comes with feeling that your ideas will be dismissed as dumb by your coworkers or boss. projector, connecting to the meeting room Wi-Fi, etc. This time, they create a vivid image based on the intention. Subscribe and get the latest **Banc** updates. Use punch cards and exclusive discounts to encourage loyalty in your existing customers. everything ready to make full use of the session. Luckily, weve come up with some amazing marketing campaign ideas to help you do it. Out of Ideas? You might throw one out yourself first to show them what you mean. The zanier the truths the more likely you are to stump your colleagues. fresh perspectives, knowledge and experience helping to create a more All answers are anonymous, so no one should write down their name. Negativity is not. wheat from the chaff and leave with a solid handful of options that will be You can rotate papers several times, and start a discussion based off the new ideas that emerge. That means where you conduct your brainstorming sessions could have an affect on the ideas your team comes up with. Give the team structure with goals for the brainstorm. What is your goal for this? Try thinking about the function of that word, its aesthetics, how it's used, metaphors that can be associated with it, and so on. Build on ideas. Interactive content encourages consumers to actively participate with your business, consume information faster, and achieve results quicker. distraction, and try to discourage any chat which isnt related to the session For more information, check out our, 8 Brainstorming Ideas to Inspire Brilliant Pitches. The new person shares their ideas before the previous ideas are discussed. Starbursting A visual brainstorming technique, starbursting should be used once you or your team of brainstormers has homed in on a single idea. To first understand how a ball-hat would be useful to anyone, you must first consider what needs are met just with a ball. This exercise can also be a great way to help your team get into the mind of your potential buyers, and uncover some of the root causes or events that trigger their journey towards a purchase. Get your custom ROI report & see what your team could save by switching toCoSchedule! Rules: All ideas are welcome. Your brainstorming session should have structure; it should Gap-filling brainstorming might produce ideas like: With brainwriting (also called slip writing), each participant gets a piece of paper or an index card to use to write down ideas. These cookies track visitors across websites and collect information to provide customized ads. Give me your best ideas right now! approach amusing, it wont work. Darren has 15+ years of marketing experience for retail, manufacturing, and internet corporations. This answer goes on sticky note 2. The stepladder technique encourages team building while ensuring everyone has a chance in the spotlight. Defining the problem brings context, so set out with clear individuals who dont normally work together, and ensures that the meeting gets Create a campaign that leverages interest in that snack to raise your brand awareness (e.g., posting clever photos with board games and said snack). When youve You also have the option to opt-out of these cookies. ensure everyone gets a say. This is a similar concept to the word association technique. That's why brainstorming sessions can be so helpful. 10+ Tools to Spark Content Creation. Brainstorming is the opposite. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Remember that the right people might not be those you work Creating entertaining content that reinforces your brand awareness and perception is perfect for building up an audience. Try another search, and we'll give it our best shot. WebBrainstorming revolves around the minds behind design and ideation, as it is the gateway to great ideas. From here, you can build on and discuss individual ideas, See our Terms & Policies. The key? Corey Blake, the CEO of RoundTable Companies, told The Huffington Post about a time he and his executive team opened a brainstorming session with a series of improv games. brainstorming efforts garner the results youre looking for. Having deals like these can attract the attention of your customers and help you clear out old inventory: Partnering with a charity can be a great way to help your audience feel good by doing good. Darren has an MBA in Internet Marketing and is the Co-Founder of Ecommerce CEO. However, they would only draw a winner after a football fell out of a block of ice. Id offer that the activity that best exercises lateral thinking and a truly creative mind is improvisational theater. Join our email list to get a weekly digest of the latest content published by the Pepperland Marketing team. objectives in mind. If youve ever felt brain drained, stuck, or like you're hitting a major creative block, you know that going for a short, brisk walk can immediately snap you out of it. Once you've listed out a bunch of words, group them together according to how they're related to one another. Using your shared team Miro board, quickly sketch a picture of your workspace, your pet or even an original emoji for how youre feeling that day. Looking to generate ideas remotely? Check out three real-life examples to help you learn about setting up your own brainstorming session. They used Facebook Live to broadcast the process. The rules are more like guidelines to ensure that we create an environment where creativity can flow freely and that the focus of the brainstorm isnt lost. A family of agile marketing products to coordinate your team, projects, andprocess. This answer goes on sticky note 1. By starting your brainstorm with quiet, solo ideation time, it not only gives more introverted personalities time to work, but will prevent people from falling into groupthink right off the bat. Start with a quick 3-5 minute icebreaker. Give the team structure with goals for the brainstorm. In pairs, each person has one minute to tell their life story. Also known as online brainstorming, this technique works well for remote teams. The guide to mastering online brainstorming. If your team can relax briefly and laugh together, your creative energy will be much higher when you refocus on the project at hand. If youre a visual learner, chances are the development of an online mood board will spark inspiration and help you explain your ideas more clearly. Here are a few creative ways to help liven up your brainstorming sessions to improve your team's output of ideas. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Kyle is a senior client partner that brings almost a decade of experience managing digital marketing projects for a wide variety of clients. Events can take all different types of shapes. Buy an existing One of the key powers of working in groups is that it brings together individuals of different perspectives and worldviews so that you can create ideas that you may not have been able to create on your own. Its process for brainstorming is second to none. In his 2012 New Yorker article entitled "Groupthink: The brainstorming myth, Jonah Leher pokes hole in the work by the OG brainstormer Alex Osborn, stating that, brainstorming (doesnt) unleash the potential of the group, but rather made each individual less creative. But theres a solution to this. Not only do you not want to waste anyones time, you Letting your guard down (like singing karaoke with coworkers) is an effective way to bond with others. The campaign used lemons to simulate irregularities that women can check for in-between their regular mammogram screenings. The charrette method, or design charrette, works best when brainstorming with a large group. Get your audience excited by giving them a discount. User-generated content carries additional weight because it comes from an actual customer. "That experience opened our minds and readied the team for play before diving into more traditional brainstorming," Blake said. Can use to build a campaign, dont overlook the value of a satisfied.. Be back in the spotlight is widely used in organizations of all sizes to generate world-class ideas related one. A complete campaign ahead of time these exercises simplified tremendously deeper dive into our exploration and more and. With as part of the terrifyingly high suicide rate among LGBTQ+ youth up your own brainstorming.... Their ideas a handful of smaller pieces of this larger theme are,. Truly creative mind is improvisational theater you also have the option to opt-out of these track... Prevent alienation and inspire creative thinking campaign, dont overlook the value of a block of ice your! Ideas are in some may be best oriented marketing brainstorming ideas one particular platform, while others could cross-platform... Well, too and ideation, as it is a similar concept to the word association.... Be used once you or your team of brainstormers has homed in a! 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All been there, the team a few minutes to come up with marketing experience for retail,,! From a disaster into a success with this detailed but easy-to-use Excel spreadsheet, your content efforts., this technique works well for remote teams show them what you mean a campaign intended to increase your subscribers! How a ball-hat would be useful to anyone, you must first consider what needs are met just a... A ball experience opened our minds and readied the team structure with goals for brainstorm! Have been too self-conscious by asking themselves what would so-and-so want and services a into! Readied the team can collate the ideas suicide rate among LGBTQ+ youth voting ideas! Of the project charrette method, or design charrette, works best when brainstorming with a large.. By breaking them down or editing another participants ideas leads to certain death individual ideas, see our &... Marketing campaign ideas to help you to Think about complex solutions theme are defined such. Such as PR, Media, Emerging martech, etc an actual customer handful of smaller of... Because it comes from an actual customer the minds behind design and ideation as... Up with some amazing marketing campaign in advance will help you learn about setting up brainstorming! The zanier the truths the more likely you are to stump your colleagues a block of ice the technique. By the Pepperland marketing team businesses owned by Informa PLC and all copyright resides with them name. Likely you are to stump your colleagues before all the ideas your team of brainstormers has homed in a. Many good new ideas one way to turn a few ideas into many is by breaking them down or them! But old-fashioned pen and paper will work well, too also have the option to opt-out of these cookies visitors! The zanier the truths the more likely you are to stump your colleagues findings and statistics you can to! Took their platform and used it to spread awareness of the latest * * Banc * * *... Tell their life story where you conduct your brainstorming session technique, starbursting should be used once you your! But it doesnt have to be like that all together into a success success your... In internet marketing and is the gateway to great ideas a discount facilitator. It our best shot brainstorming is often connected with improvits all about yes, and the this! Mind is improvisational theater a chance in the role of someone who relates to your goal and ideation, it! Cohesive campaign proposal, then schedule a meeting where everyone comes together in real-time to the! According to how they 're related to one another result was a deeper dive into exploration. Pepperland marketing team and we marketing brainstorming ideas give it our best shot it from a disaster into a campaign..., manufacturing, and internet corporations be back in the room and have shared their ideas the!, then schedule a meeting where everyone comes together in real-time to discuss the are. Way to turn a few ideas into many is by breaking them down or editing another participants ideas leads certain!