We want to make sure you get the most out of our platform. Were going to integrate our products and go to market. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. free lookups / month. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. } investment funds and high-net worth individuals globally. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? [7], In 2020, the company employed 1200 people. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Bill Wise is CEO/Co-Founder at Mediaocean. However, there is a way to have one-to-one conversations with CTV viewers through email. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. As one blogger sums up scathingly: . Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. 5 free lookups per month. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. He is on the board of directors of the Ad Council and the Centre for Social Innovation. A Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Can A Blockchain Platform Restore Trust In Media Buying? San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. Mediaocean is managed by CEO Bill Wise. With the new ownership, the path ahead means aggressive via organic growth acquisitions. He comes to Mediaocean from his role as. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. 4 Mediaocean reviews. callback: cb [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. Get contact details including emails and phone numbers As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. CVC is Europes largest private equity firm. The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. Bill Wise is the founding CEO of Mediaocean. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. No credit card required. Mediaocean is an advertising services and software company, headquartered in New York City. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. Read official press releases and announcements. Flashtalking is a trademark of Simplicity Marketing Ltd. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . Bill is an avid and active angel investor through Click Ventures. WISE: No, theres too much synergy for it to remain independent. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . Measurement and attribution are necessary parts of this growth. Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. Diversity of thought and experience makes us stronger. Vista made its investment in Mediaocean in 2015. Search over 700 Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. All Rights Reserved. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. } To access all the content for free, please sign up by entering your email. Bill Wise - IMDb. Mediaocean is the leading software platform provider for the marketing world. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. Press coverage Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. The economy and markets are "under surveillance". Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. We spoke with Mediaocean CEO Bill Wise about the new investors. accidentally left out several countries' worth of critical data in Excel. He is the proud father of Connor, Kate and Charlotte. Bill Wise is based in Austin TX. WISE: No, we're both neutral and independent. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. } window.mc4wp = window.mc4wp || { Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. Same platform but with new and improved features. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. April 23, 2013 at 12:44 pm PT. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. { Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. on: function(evt, cb) { Copyright Simplicity Marketing 2007-2022. Flashtalking has API integrations into direct competitors. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. event : evt, Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Microsofts Nadella Says Tech Needs Efficiency as Job Cuts Loom, Solomon Says Goldman Pushed Too Quickly Into Consumer Banking, US Retail Sales Slide by Most in a Year in Broad-Based Decline, US Mortgage Rates Retreat to 6.23%, Lowest in Four Months, US Has Overspent Because of Its Fractured Politics, Rajan Says, Just Eat Jumps as Profit Outlook Offsets Drop in Orders, The 2023 Aston Martin DBX 707 Is a Game-Changing SUV, Amazon Kicks Off Round of Job Cuts Affecting 18,000 People, SpaceX Prepares for a Breakout Year With Elon Musk Focused on Twitter, Chipmaker Black Sesame Considers $200 Million Hong Kong IPO, European Executives Eye Bidens Green Plan With Envy in Davos, Xi Says Chinas Covid Fight in New Stage, Faces Tough Tasks, Job Markets 2.6 Million Missing People Unnerves Star Harvard Economist, Bonuses Will Absolutely Fall, Says JPMorgans Co-Head of Investment Banking, AndreaAgnelli Exits Stellantis, Exor Boards After Juventus Probe, Eating Less Beats Intermittent Fasting for Weight Loss, Study Says. He holds a BS in Accounting & Business from the University of Albany and is a CPA. Big Data's Usability Problem. It was just meant for these companies to be together. Copyright 2023 Beet Media, LLC. Bloomberg Surveillance, covering the latest news in finance, economics and investments. He comes to Mediaocean from his role as (business & personal). [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. www.imdb.com name. We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. The value of the transaction has not been disclosed. Mediaocean CEO Bill Wise has strong words for The Trade Desk. Thank you for accessing our content on the Topio Networks Market Intelligence Center. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. He is the proud father of a senior at Oberlin and one at Booker T HS . ChatGPT Sounds Exactly Like Us. Up to 5 In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. He holds a BS in Accounting & Business from the University at Albany and is a CPA. [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. He holds a B.S. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Similar Profiles, FounderandManaging Director @ Click Ventures. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. Together, we are by far the largest independent media player from an ad tech standpoint. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. He is also a Co-Founder and serves as Chairman at Yobi. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. Software company, headquartered in new York Entrepreneur of the walled gardens metrics become. In media buying seamless orchestration across channels, formats, and devices is... 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